I use email marketing extensively in my business, and much of it is automated – emails go out completely hands-off, and the sales keep coming in. Today I’m going to talk about three automation sequences you should be using, regardless of what type of online business you have. Hopefully it’ll give you some ideas for taking your automated e-mail marketing to the next level!
Highlights:
- Why e-mail is STILL king (with real stats)
- The dual purpose of your initial autoresponder – don’t neglect either of these aspects
- How tagging and segmenting can help you customize your e-mails better
- Six different e-mail ideas for your customer follow-up sequence
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