Today I’m talking with Kristi from Encircled, a company that produces versatile and ethically-made women’s clothing. She talks about expanding beyond her first product – a difficult point for many entrepreneurs – and gives us an inside look at her current team members and structure. I also asked Kristi about common mistakes that people make in e-commerce, and she gives some great tips that can be applied to any business.
Highlights:
- How did Kristi spend $20,000 of her own savings when she started? (2:30)
- The evolution of a business: coming up with new products vs. developing your existing product further (7:27)
- What Kristi’s team looks like and what she does on a day-to-day basis (11:37)
- Three specific mistakes made by e-commerce businesses as well as other companies (16:40)
Links:
- Encircled.ca (Kristi’s clothing company)
- Retail Bliss (Kristi’s blog for e-commerce business owners)
